John Dwyer:

Hi, John Dwyer here. I’m the owner of the Institute of WOW, which is a marketing advisory business. And you’re here because you’d like to take advantage of our free holiday author. Now, you’re a business owner or manager and you’re in an established business, and we’re happy to give you a free holiday to a resort like I’m standing at at the moment, okay? You can see I’m at a resort. The reason we’re willing to give this to you is not because I’m Mother Teresa, it’s because we believe in taste testing. If you’re a business owner throughout this COVID period, then you’ve had, I guess, a challenging time like everyone who owns a business. You’re probably looking for ways to reboot the business and get back on track as quickly as possible. In our world, we talk about incentive-based marketing, in other words, giving customers a reason outside of your product or service to buy from you.

Take for example McDonald’s. They use the Happy Meal Toy and I have for about four or five decades to get people to buy their food. Harvey Norman uses two years interest free. Kellogg’s uses a toy in the bottom of the cereal box and so forth. Now we have a promotion whereby you can actually give a free five day, four nights luxury holiday in a resort like this by the way. I’m just panning around just to show to you that this is the four-star sort of resort that you can give away to your customers. It will only cost you $97 to give away a four night holiday to a luxury four star resort if someone buys your products or services. It’s absolutely stunning.

We thought to ourselves, “Well, what’s the best way that we can convince business owners that this is an incredible giveaway that could attract new customers to their business?” We figured, you know what? Sampling. Just like if I had a seafood shop, I’d probably have a calamari samples out the front of the seafood shop on a lunchtime and dinner time. If I owned a coffee shop, I’d probably be having little shot glasses of coffee outside. This is taste testing. We’re giving you the opportunity to have a free holiday, no strings attached. If you don’t end up doing any business with us whatsoever, there’s no problem, you just enjoy the free holiday on us. But we figured that if you actually get the thrill of getting a free holiday, chances are you’re going to experience the adrenaline rush that you know would be a big draw card if you used it to attract customers to your products or services.

All you need to do is to watch this video and click the two code words, okay? We’re not Mother Teresa, we’re making sure that you just do a little bit of work to get the holiday, and all that is is to watch this video to the end, collect the two code words, put them in the form on this page, which I think is either there or here somewhere on the page, and then you got yourself a free holiday. We will email your accomodation voucher to you tomorrow. Normally within 24 hours, it probably will be tomorrow, okay? And then you can enjoy your free holiday. And if you think this is a winning concept that you might like to use for your business, then of course you can talk to us about that if you wish. But if you don’t want it, just enjoy the free holiday. I’m going to hand you over to someone who looks better than me, Danielle, our presenter. She’s going to just explain to you how this works for your business. Collect the two code words, and then you can get your free holiday.

Danielle:

If you’re a business owner and want to bounce back fast from the coronavirus lockdowns, here’s a jaw-dropping customer incentive, where your business can skyrocket sales by offering customers a free resort holiday in Australia, in idyllic destinations including Sydney, the Gold Coast, Melbourne, Brisbane, and more. The cost to you is just $97. Your customers have 24 months to travel. Yes, we realize people might want a realistic timeframe to take their holiday, so we’ve ensured they have the comfort of having two years to travel. In most cases, the hotel allows four people in a room, two adults and two children up to 12 years of age. So that’s a free family vacation. Let me highlight up front, these hotels and resorts are not timeshare properties, so there’s absolutely no presentations or hoops your customers need to jump through.

It’s really simple, you attract clients or customers to buy your products or services by offering them a free holiday, one that costs you just $97. Okay, let me explain how it works because we can’t blame you for thinking it’s simply too good to be true. If you own a business, understandably you’re always looking for marketing ideas to attract customers and increase sales. And of course, the last thing you want to do is start discounting prices, as doing so can destroy your brand. Now here’s your chance to blow your competition out of the water and attract new customers like never before. A five day, four nights luxury family holiday at their choice of dozens of idyllic destinations such as Port Douglas, then Gold Coast, Cairns, Sydney, Port Macquarie, Byron Bay, Kiama, Perth, Brisbane, Victoria’s Great Ocean Road, Adelaide and more.

But you’re probably asking how can we possibly provide you with this jaw-dropping holiday accommodation offer for just $97? Here’s how we do it. Hotels and resorts are rarely full, particularly with the impact that Airbnb has had. But, of course, they’re always open with fixed costs like staff, electricity, air conditioning, and so forth, and nearly always have rooms available. In fact, as a rule of thumb, most resorts have 30% of their rooms vacant each night. So we help fill those rooms through promotional incentives like this, and the resorts then hope to make money from guests dining in their restaurants, ordering room service, drinking in their bars, going on hosted tours, enjoying the day spars and having snacks around the pool. In other words, the hotels and resorts are happy to forego margin on their room based on the expectation of guests spending money elsewhere on the premises.

There’s two ways you can run this incredible customer attraction promotion for your business. The first way, as an incredible sales bonus, where people get the free holiday accommodation instantly when they buy your product or service. This tends to suit businesses selling products or services for $1,000 or more, where the $97 vacation accommodation voucher represents just 10% or less of the sale price. For example, if you’re selling a $1,000 lounge, you might offer the free holiday for two with every purchase. In this instance, the $97 cost to you represents just 10% of the sales price of the lounge. We bet this free bonus will substantially outperform the alternative of a boring 10% discount, an offer that any competitor can match by the way. Indeed, the free holiday reward suits any larger ticket product or service, whether it be solar panels, motor vehicles, white goods, furniture, cosmetic surgery, dentistry, landscaping, lawn mowers, hot water tanks, dishwashers, and the list goes on.

The second way of using the free holiday bonuses is via a loyalty reward program, one that makes customers sticky to your business. This version suits your business if you have smaller, regular sales, such as cafes, restaurants, hair salons, delicatessens bakeries, or any retailer business or service provider who has reasonably regular repeat purchasing involving small amounts. This version also suits companies that provide regular services such as lawn mowing, pool cleaning, car washing, and home cleaning, for example, all relatively small tickets, but regular. If your business falls into these types of categories, the good news is that we have a done-for-you promotional package where you don’t have to lift a finger. In this version of the promotion, customers receive a complimentary vacation certificate with every $50 they spend with you in the same transaction. So the customer gets one vacation certificate for every $50 spent at the same time. So if they spend $100, they get two vacation certificates. And if they spend 150, they get three vacation certificates, and so forth.

You simply hand out your vacation certificates directly to your customers, the quantity based on their spend in that one transaction. Each vacation certificate has a unique code. Your customer simply visit a webpage detailed on their vacation certificate and submit their details and unique code or codes. No messy name and address forms or pencils, your customers simply provide their details online. When a customer reaches 20 vacation certificates by registering 20 unique codes, he or she gets the free hotel or resort or accommodation in their choice of locations. If you do the maths, 20 vacation certificates multiplied by $50, it means that your customer has spent at least $1,000 with you over a period of time, and you’re giving them a free holiday that costs you just $97, which equates to the same as a 10% discount. So you have magically transformed a bland and probably non-performing 10% discount into a revved-up, knockout, crazy reward.

It’s not hard to work out which alternative promotional offer is likely to work best and last the longest. A lame 10% discount? Or a stunning complimentary holiday in Sydney, Melbourne, the Gold Coast, Brisbane and other great Aussie destinations. We think of it as turning a 10% discount into an incredibly attractive adult Happy Meal toy. Remember, the other great thing about this done-for-you promotion is that you’re also collecting a valuable database for you to market to at any time. So as you can see, virtually everything is looked after for you in this completely done-for-you, turbocharged customer loyalty promotion. Should you wish to run the promotion as a loyalty reward program, we can also provide the vacation certificates.

So there you have it, a spectacular free holiday customer incentive to help you explode your sales and build loyalty for your business. Again, there’s no timeshare presentations, no ridiculous blockout dates or silly hoops your customers need to jump through. The model is really simple. We help hotels fill empty rooms and the hotels hope to benefit from guests spending money on food, beverages, spas, room service, and other amenities. So it’s a win-win. One thing’s for sure, if you want to avoid the silly price discounting game, here’s the ultimate free bonus that will take your prospect’s eyes off the price for good.