A JAW-DROPPING “INCENTIVE-BASED” CUSTOMER ATTRACTION PROMOTION!
Showcase Jewellers has partnered with a marketing firm that has secured incredible “accommodation deals” with luxury resorts throughout Thailand, the South Pacific & Australia.
This means that YOU can now offer your customers a jaw-dropping bonus of “Resort Holiday Accommodation” in return for spending a specified amount of money in your store!
Imagine offering people 7 Nights Luxury Holiday Accommodation in Bali or Phuket if they spend $1,000 with you!
Or alternatively 4 Nights in Fiji, Vanuatu, the Gold Coast or Sydney!
This is a jaw-dropping CUSTOMER INCENTIVE that could help you avoid “price-discounting” for good….. as a “free bonus” like this takes most peoples’ eyes OFF THE PRICE!
We know you’re probably asking “how can we possibly provide you with this jaw-dropping Holiday Offer for two people for just $97?”
Hotels and resorts are rarely full – in fact, most have a 70% occupancy rate (remember Airbnb has significantly impacted the hotel industry!).
But of course, they’re always open with fixed costs for wages, electricity, air conditioning, cleaning & so forth.
And they nearly always have rooms available.
So we help fill those rooms through promotional incentives like this.
And the resorts then hope to make money from guests dining in their restaurants, ordering room service, drinking in their bars, going on hosted tours, enjoying the day spas and having snacks around the pool.
In other words, the Hotels and Resorts are happy to forego margin on their room, based on the expectation of guests spending money elsewhere on the premises.
Most of the hotels in this program allow 4 x people per room (2 adults & 2 children) – with the Phuket & Koh Samui Resorts allowing 2 adults & 1 child under 5 years of age.
In the luxury hotel industry, profits don’t come from “nightly rates” – the resorts & hotels are always hoping to make money from food, beverages, amenities & services.
Hence, they’re happy to practically “give away” their unsold rooms, with the expectation that the guests will spend money on food, drinks & amenities.
So our incredible program is a “win” for you, a “win” for your customers & a “win” for the hotels!
Of course with a deal like this, there are a few “very reasonable conditions”:
Most resorts won’t have availabilities during the busy Christmas & school holiday periods – in other words, they don’t have an empty rooms to give away!
And there are nightly “fees & taxes” for all resorts, which is a travel industry standard – about AUD$29.95 per night for most properties (sorry, we can’t pay other peoples’ taxes!).
And in the case of the 4 Night Holidays, it’s recommended that your customers choose nights between Sunday & Thursday – if they want to include a “peak night” like Friday & Saturday, there’s a modest approx.US$50 surcharge.
Why? Because Fridays & Saturdays are busy days & therefore the resorts don’t have many empty rooms available – remember, this cross-promotion is based on a “WIN/WIN/WIN” basis, so the hotels need to give up the rooms when they have vacancies (so the resorts WIN, your business WINS & your customers WIN).
NO TIMESHARE PRESENTATION:
And don’t be concerned that there’s a “timeshare presentation catch” – your customers/clients will NOT have to attend any TIMESHARE PRESENTATION or attend any sales pitches.
The resorts & hotels in our program DON’T have any “timeshare clubs”, so breathe easy knowing your customers or clients will enjoy a “hassle-free” vacation!
It’s important that we HIGHLIGHT this right upfront – your customers will never be required to attend any sales or timeshare presentation.
These are “top quality Resorts” with no hidden fees or strings attached.
This version is really, really simple. You simply determine a “spend requirement” for the Free Holiday & promote the offer! So for example, you might choose say, $1,000 as the required spend.
Our advice is to reward people “proportionately to their spend” – ie: For every $1,000 spent, they receive a FREE HOLIDAY!
So your advertising would say “Spend $1,000 & get one Free Holiday, spend $2,000 & get 2 Free Holidays, a $3,000 spend gets you 3 Free Holidays” – & so forth.
There is a limit of “1 Holiday Per Household Per Year” – but of course additional holidays can be “gifted” to friends or relatives.
Keep in mind that if you were to use the above “spend requirement formula”, your cost of $97 per holiday is merely 10% of the $1,000 spend requirement.
So in essence, you’re turning a lame, tiny discount into a turbocharged, irresistible incentive!
We’re guessing you’d agree that a FREE RESORT HOLIDAY in any of the idyllic locations is substantially more appealing than a corny 10% discount! (yet it costs you the same!)
Note: The “spend requirement” must be in the same transaction, as this stimulates additional spending on each visit.
So your advertising would say “For Every $100 You Spend In The Same Transaction, You’ll Receive A Vacation Certificate”.
In other words, the customer gets one Vacation Certificate for every $100 spent in the one transaction.
(A $200 spend = 2 Vacation Certificates…….a $300 spend = 3 Vacation Certificates etc)
You simply hand out your Vacation Certificates directly to your customers, the quantity based on “their spend”.
And if whenever you require “more Vacation Certificates” you can order them via this site.
Customers simply visit a personalised “Vacation Certificate Redemption Webpage” & enter their contact details & “unique code/s”.
The URL is detailed on the Vacation Certificates.
If they have say, 3 Vacation Certificates, they’d enter 3 x “unique codes”.
No messy “name & address forms or need for pencils” – your customers simply provide their details online.
And we’ve made the online process really easy for customers, as after they provide their personal details first time around, when returning to the webpage, they experience “a fast-track” procedure, because the form will “auto-populate” their details when they login.
After registering their 10th Vacation Certificate “unique code”, your customer will be eligible for the complimentary vacation!
Think of each Vacation Certificate as 1 Point – so when someone reaches 10 Points, they set the Free Holiday!
We’ll notify the customer by email – & they’ll receive a Digital Voucher inviting them to “activate” their Free Accommodation Voucher within 7 days of receiving it.
After your customers activate their Vacation Digital Voucher, they will have at least 18 months to travel.
To activate, the guest simply needs to pay the daily taxes and fees that correspond to the hotel.
The business model works best when the customer activates right away, otherwise most will forget they even received it.
During this 7 day period, your customer will receive up to 3 emails to remind them to activate.
Our travel partner’s redemption rate is one of the highest in the industry because the 7-day expiration date provides a sense of urgency to activate and use it.
(Please note that “Hotel Taxes & Fees” are a standard procedure in the accommodation industry – adopted by the likes of Booking Platforms like Expedia, & Wotif & Hotel Chains across the board.)
Below are “some hotels or resorts” that are part of this incredible program.
There are “others” – & when your customers go online to book their accommodation, they’ll submit their “preferred dates”.
Understandably, bookings are subject to availability.
So when a person submits a requested time-period, the online booking system will reveal which hotels at that destination have availabilities.
To assist you with advertising this amazing “promotion”, we’ve created template artwork for
Facebook Ads, a Landing Page, Webpage Panel, Pull-Up Banners & Flags.
Simply add your details if necessary.
The likes of Facebook & Instagram are the most laser-targeted advertising platforms the world has ever seen.
The Facebook Ad & Landing Page shown here are available to you should you use the services of www.lbdmarketing.com.au – a digital marketing agency that has been assisting “other” business-types to exploit this Holiday Incentive Promotion.
This formula is a clever “2-Step sell” tactic, where you advertise the Holiday Deal on Facebook & when someone clicks the ad, they go to a Landing Page which collects their data.
This is a page that’s specifically devoted to explaining HOW the promotional offer works.
You can use it as a “stand-alone” webpage – OR as a subpage on your existing website.
You’ll be able to simply feature the details of YOUR store’s promotional format in an easy 1,2,3 format.
Given the extraordinary nature of this Holiday Giveaway, you’ll want to “shout it from the rooftops” no doubt.
So we’ve created artwork for “store” pull-up banners & flags.
You can download the artwork & provide to your preferred “signage printer”.
We understand that you want to make things as easy as possible for your customers.
So the travel company that has created this incentive concept, Redeem Vacations, has created a straightforward “booking procedure”.
Watch the short video below to see that procedure.
“Incentive-based” marketing used to be exclusively the domain of BIG multi-national players like McDonalds, Coke, Sanyo, Toyota & Microsoft.
After all, smaller businesses just couldn’t afford to offer customers “attractive value-adds”.
At Showcase Jewellers, we’re excited to have secured this fantastic “customer incentive” exclusively for the jewellery industry, meaning your store can enjoy the benefits of this promotion WITHOUT the fear of a competitor counter-punching with an identical promotion.
Now THAT’S a huge factor – you won’t have any other jewellery retailer combatting your offer with a similar one – we have the “exclusive rights” for a good period of time.
Say goodbye to the need to “price-discount”.
This is YOUR opportunity to distinguish your jewellery store in a STUNNING way, offering prospective customers THE MOST TEMPTING FREE BONUS in the world……..A FREE VACATION!