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Stop giving up margin with “dropping your prices” – START using “Incentive-Based Marketing” tactics & follow Macca’s lead!
Offer your prospects an “Adult Happy Meal Toy” & watch what happens!!
Attract MORE customers who are happy to PAY MORE MONEY!
Looking for a silver-bullet, an “attention getting promotional offer” that’ll help you quickly grow revenue fast?
Look no further – here’s a jaw-dropping “packaged promotion” that might sound too good to be true……..but it’s absolutely TRUE!
Instantly distinguish your products or services by offering customers a FREE HOLIDAY when they buy from you!
Note: Destinations are subject to change.
Watch this short video (less than 3 mins) to see how simple it is for your customers to book their holiday accommodation.
We know you’re probably asking “how can we possibly provide you with this jaw-dropping Holiday Offer for two people for this crazy price?”
We get access to “unsold” rooms in “4 Star Tripadvisor rated” hotels & resorts.
And therefore we can “package” this promotional program to help both businesses & the participating hotels
Hotels and resorts are rarely full – in fact, most have a 70% occupancy rate (remember Airbnb has significantly impacted the hotel industry!).
But of course, they’re always open with fixed costs for wages, electricity, air conditioning, cleaning & so forth.
And they nearly always have rooms available.
So we help fill those rooms through promotional incentives like this.
And the resorts then hope to make money from guests dining in their restaurants, ordering room service, drinking in their bars, going on hosted tours, enjoying the day spas and having snacks around the pool.
In other words, the Hotels and Resorts are happy to forego margin on their room, based on the expectation of guests spending money elsewhere on the premises.
Most of the hotels in this program allow 4 x people per room (2 adults & 2 children).
In the luxury hotel industry, profits don’t come from “nightly rates” – the resorts & hotels are always hoping to make money from food, beverages, amenities & services.
Hence, they’re happy to practically “give away” their unsold rooms, with the expectation that the guests will spend money on food, drinks & amenities.
So our incredible Aussie Hotels program is a “win” for you, a “win” for your customers & a “win” for the hotels!
Please appreciate that when you are scoring an incredible “customer-incentive” giveaway of a 4 Day/3 Night Holiday in a luxury resort for such a crazy low investment, understandably there’s a few conditions.
But don’t worry, they’re fair & reasonable.
1. Most hotels won’t have availabilities during the busy Christmas & school holiday periods – because during these times, they don’t have empty rooms to give away.
We recommend that your clients choose nights between Sunday & Thursday – if they want to include a “peak night” of Friday or Saturday, there’s a modest approx. AUD$55 surcharge.
Why? Because Fridays & Saturdays are busy days & therefore resorts don’t have many empty rooms available.
Remember, this promotional package is a cross-promotion that’s based on a “WIN/WIN/WIN” basis, where the hotels give up rooms for tiny rates at times when they have vacancies (mainly Sunday to Thursdays outside of school holidays).
The idea is for your business to WIN, your customers WIN & the resort WINS.
Keep in mind your customers have 5 nights during most weeks to enjoy their break without any surcharge.
2. There are nightly “booking & service fees” for all resorts , which is a travel industry standard.
The “booking & services fees” are a hospitality standard & entail, but are not limited to payment to reservation engines for the booking process (eg: the likes of Expedia & Booking.com), travel agency fees & housekeeping costs.
You are no doubt aware that “booking fees” are commonplace in many industries, whether it be theatre, concerts, airlines, cinemas or hotels.
In this instance, although the room is free, when a reservation engine (like Trivago or Expedia for example) is involved, understandably there’s a booking fee.
It’s important that we HIGHLIGHT this right upfront – your customers will never be required to attend any sales or timeshare presentation.
These are “top quality Resorts” with no hidden fees or strings attached.
To assist you with advertising this amazing “promotion”, we’ve created template artwork for
Facebook Ads, a Landing Page, Webpage Panel, Pull-Up Banners & Flags.
Simply add your details if necessary.
1) Your ad……all done for you – your copy, graphics, suggested offer.
2) Your Landing Page – where traffic from your ad goes (to see MORE about your offer)
3) Complete management & reporting on your campaign results & ongoing suggestions/liaison throughout the month.
Of course, you need to determine your “daily budget” & pay Facebook for your ads…….but we’re throwing in the part that’s normally “super expensive” & hard to find……..CLEVER FACEBOOK AD CREATIVE & MANAGEMENT…….for a whole month!
So we’re delivering not only a proven “client-attraction incentive”, but also a proven “social media LEADS MACHINE!”
The Greater Building Society knows all about the potency of “FREE HOLIDAYS” as a consumer incentive.
Some years back, the society offered a FREE HOLIDAY with its home loans.
As a result of the “Get A Home Loan & Get A Free Holiday” campaign, the financial institution’s home loans DOUBLED within a few months of the launch.
And then TRIPLED within 18 months – breaking record after record!
Customers of the big banks were swapping their home loans in droves & the Greater Building Society’s market share skyrocketed to heights that were never-before imagined.
And wait for this stunning statistic – the Greater ran the promotion for 11 years & not once ever advertised “an interest rate!”
(Yep, not once was “PRICE” ever mentioned in more than a decade – now THAT shows you that THIS CONCEPT CERTAINLY HELPS YOU TAKE THEIR EYES OFF THE PRICE!)
After all, WHO wants to sell on price?
Even Jerry Seinfeld thought it was a good idea – & became “spokesman” for the building society’s advertising!
See How The Greater Building Society Marketed The Free Holidays Offer
Even Jerry Seinfeld Likes A “Free Holiday!”
Get in before your competitor does!
Let’s face it, the undeniable fact is that THIS PROMOTIONAL PROGRAM is the most dynamic “customer attraction & retention” concept ever devised.
We know that’s a BIG CALL perhaps, but we’ve been in the “marketing game” for many years – & we’ve tested just about every ‘incentive” you could think of.
And NOTHING comes close to the results achieved by giving consumers a FREE HOLIDAY.
It’s something EVERYONE wants – plain & simple!
“Incentive-based” marketing used to be exclusively the domain of BIG multi-national players like McDonalds, Coke, Sanyo, Toyota & Microsoft.
After all, smaller businesses just couldn’t afford to offer customers “attractive value-adds”.
Well NOW all that’s changed!
This is YOUR opportunity to distinguish your products or services in a STUNNING way, offering prospective customers THE MOST TEMPTING FREE BONUS in the world… A FREE RESORT HOLIDAY!
* Travel not included & booking & service fees are applicable – also Terms & Conditions apply. In Australia, New Zealand & Fiji, there’s normally a modest Friday & Saturday “surcharge” if guests want to include those “peak nights” in their 3 Night stay.
The Institute Of Wow
P.O Box 1227
Oxenford QLD 4210
www.theinstituteofwow.com
ABN 53 161 248 755
Providing Businesses With Jaw-Dropping Marketing Packages!
Enquiries
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Phone:
+61 7 3622 6413